Real Estate Agents Urged to Take Advantage of Housing Market “Slump” as Time to Reinvest in Business

LANGHORNE, PA - December 19, 2008

An entrepreneur and landlord, Gita knows the difficultly of managing business finances. “As a business consultant, I know how challenging it can be for business owners to manage their bookkeeping on a daily, weekly, and monthly basis. It is no different for the real estate agent that works largely on commissions – that is their business”. Maximize your tax deductions, and be prepared to file your income tax returns in time.

Prior to writing her book, Gita noticed that one of the primary challenges for real estate agents is financial management and accounting. Noting the gap between real estate agents and financial management and the limited information available addressing these needs, Gita Faust took action. After years of offering accounting services to real estate agents, she knew that this book would provide real estate agents – those that are and are not using her accounting services - much needed solutions.

“The economy is slumped; what better time to get a grasp on your business finances before the housing market regains traction? To some real estate agents, the current economy may seem especially challenging given the decrease in buyer and seller activity, but it should be viewed as an opportunity. Even if the housing market downturn and credit crunch have negatively affected your business, spend this time investing in your business. It might seem counter-intuitive, but that is what some of the biggest experts in the real estate business are doing”.

Accounting for Real Estate Agents is designed to help real estate agents manage their business, home office, and personal finances using Microsoft Excel, Quicken, QuickBooks and even paper and pencil methodologies which in turn will help them reduce taxes, increase income and control expenses.

Accounting for Real Estate Agents begins with an overview of need to know information.

• The first 34 pages detail information such as personal and home office expenses, profit and loss reports, and links to important IRS publications.
• The next four sections detail how to best utilize Microsoft Excel, QuickBooks, Quicken and paper and pencil methodologies to maximize profits and minimize expenses.
• Included are Excel, QuickBooks, Quicken and PDF templates that can be cut and paste or printed for convenience.
• “You do not need to use any specific accounting system to find this book resourceful – I have included paper and pencil best practice information as well”.
• “Accounting for Real Estate Agents” also offers guidance on dozens of expenses normally incurred by real estate agents which can be used to make tax deductions - something that is very important given the fast approaching tax season.

The experts agree that now more than ever real estate agents need to reevaluate their business and trim down on unneeded expense to stay afloat during these challenging times. A real estate agent’s number one priority should be to cut unnecessary expenses and measure previous marketing and sales results. Gita advises her real estate clients “Investing in your business. This does not need to equate to thousands of dollars spent; just take an honest look at your business and figure out how you can better control your expenses and increase your income”.

About Gita Faust

Long time resident of Bucks County, PA, Gita Faust is Founder and Principle of Fast Tracking Accounting Services which offers QuickBooks setup, consulting, training, support, financial management and property management accounting services in Pennsylvania and nationwide.

Gita authored Manage Properties with QuickBooks: A Guide to Financial and Property Management in 2006 for landlords and property managers.

Additionally, Gita has trained many businesses on QuickBooks. She also travels around the nation to conduct seminars and participate in speaking engagements. With over 29 years of accounting experience, Gita also acts as controller to various businesses.

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses. Its products and services, including QuickBooks®, Quicken® and TurboTax® software. Founded in 1983, Intuit, maker of Quicken has over 6 million users and QuickBooks has over 4 million users. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom and other locations. More information can be found at www.intuit.com.

Intuit, the Intuit logo, QuickBooks and TurboTax, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.

About Microsoft, Inc.

Founded in 1975, Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. For more information about Microsoft and their products and services, visit their website at www.microsoft.com.

For more information about Gita Faust, her new book Accounting for Real Estate Agents, and/or her accounting services, please contact her directly at 215-579-1465.

The facts:

Who: Attention all Real Estate Agents, Real Estate Brokers, Accountants, CPAs and Bookkeepers

What: New e-book Accounting for Real Estate Agents designed for financial and accounting management. The recent housing downturn should be viewed as an opportunity to reinvest in your business and reevaluate expenses.

When: E-book available to DOWNLOAD IMMEDIATELY for ONLY $24.99

Where: Please visit http://www.fasttrackaccounting.com/accounting_real_estate_agent.html

Why: Accounting and Financial Management -- Just in time for TAX SEASON!

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